Creating a successful Facebook ad can be either a wise investment, or a complete waste of your marketing spend if you miss the mark.
You only need to spend a few minutes scrolling through your own newsfeed to see just how many Facebook ads are dotted all over your page. In that sea of advertising and oversharing, you need to make an impact. Even greater than impact, you need to make your ad spend worthwhile by bringing you sales!
Never fear – it can be done! But there is a lot more in a successful Facebook ad campaign than meets the eye.
Having a Goal
It doesn’t matter how amazing your Facebook Ad is – if you don’t have a goal, how will you be able to know if your campaign was a success or not?
You must set a measurable goal before you start.
If your goal is to raise your revenue, be specific about the number of sales, and the value of sales that you are aiming for, within a certain timeframe.
If your timeframe is one month, break your monthly target down into weekly and daily goals so you can track your progress along the way. This will give you a good idea of how your ad is going, and give you time to make any adjustments if you need to.
Offer Something Unmissable
Find a way to showcase your product or service in a way that creates a real sense of urgency and need. If you can’t do it cheaper, do it better. And visa versa. Whatever you are offering, make it as bold and attractive as you can.
Track What Matters
It’s easy to get caught up on Likes, Views, and Shares on Facebook, but that isn’t a real measure of the success of your ad. Remember, if you’re spending money on an ad, you want to be making money!
Don’t get caught up in the Like parade. If you understand how to track customer spend, and following leads through to sales, excellent! If not, hire someone who can do this for you.
Cover all your Bases
You can select your target audience – and get specific – but the visual aspects of your campaign should appeal to your target audience too. Images, text, wording, all of this needs careful consideration.
Adding a pixel linking back to your website is the only real way of tracking the sales conversion from your ad back through your website.
Do What Works
Lastly, find out what works for you, and stop doing what doesn’t. It’s cool to try something new a few times to see if you get any bites, but if you don’t, it’s time to stop and focus on what delivers results.